Thatchers Cider has unveiled a brand new TV business this week in collaboration with the multi-Academy Award-winning stop-motion animation studio Aardman.
The spot makes use of stop-motion to deliver the viewer via the gates of Thatchers’ personal Myrtle Farm residence, exhibiting the Somerset household cider maker’s dedication to attain Pint-Sized Perfection. The business tells the story of the model’s 120-year dedication to crafting the tastiest ciders, resonating with shoppers who search out values of authenticity and sustainability of their cider alternative.
Aardman as soon as once more creates completely crafted hand-made miniature worlds to deliver Thatchers’ experience to the display. Some acquainted faces make an look all through the business, together with fourth technology cider maker Martin Thatcher and Myrtle, the household canine. The long-lasting Thatchers scorching air balloon will also be noticed.
Martin Thatcher, who has had cameo appearances in all of Thatchers’ latest TV adverts, says, “Partnering with Aardman, a really iconic model with such wonderful inventive genius, and located within the West Nation as we’re, permits us to introduce shoppers to a brand new light-hearted, storytelling inventive about our ciders. With complete dedication to high quality, perfection and sustainability each step of the way in which, the business shines a highlight on the Thatchers world on this modern method.”
Thatcher continues, “It is a movie that enables folks to step into the world of Thatchers. Our ardour for creating probably the most good cider is mirrored within the genius of Aardman, whose animators have recreated life at Myrtle Farm in probably the most minute and exacting element, from our iconic barn doorways, to our scorching air balloon the place the basket was handwoven out of actual straw. Cloth from our personal workwear has even been used to create a few of the costumes. In partnering with Aardman we’ve been in awe of their consideration to element, their pursuit of perfection, which actually resonates with all that we attempt for at Thatchers.”
Pint-Sized Perfection was conceptualized by inventive communications company Bray Leino, directed by Aardman’s Will Studd, and produced by Danny Gallagher.
Studd states, “I’m thrilled to be directing a brand new advert for Thatchers, a cider model that shares our ardour for craft and a focus to element. As a paid-up cider fanatic, I’m consuming within the alternative to deliver the Thatchers household, farm, canine, and chosen workers members to life with detailed puppets and units. Having the ability to collaborate with such a well-established South West model on this undertaking is an honour, I am desirous to create a phenomenal movie that captures the essence of Thatchers and their deal with perfection.”
A workforce of 40 creatives at Aardman had been concerned within the undertaking, who labored with over 480 hours of footage for the 40 second business.
Pint-Sized Perfection will launch on linear TV, broadcast video on demand, cinema, and YouTube, on Might 25. The marketing campaign will proceed via August.
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