Let’s circle again to the financials of this new enterprise. It is no secret that the pandemic was very, very arduous on the film enterprise, significantly theaters. For what it is price, AMC had some monetary points they wanted to type out earlier than all of its theaters had been compelled to shut for the higher a part of a yr, main into a really gradual restoration interval on the field workplace. Issues have improved, but it surely’s nonetheless not nice. The corporate’s inventory has tumbled from radical highs in the summertime of 2021 approaching $60 per share to only over $6 per share as of this writing. (A lot of that growth was pushed by the so-called “meme-stock” commerce, very similar to what occurred with GameStop.)
The opposite crucial factor to notice is that AMC is saddled with round $5 billion in debt as of late 2022. That debt load is a large burden, and, coupled with the decline in its inventory value, has created a tough state of affairs for the biggest theater chain in North America. In the meantime, Regal’s proprietor, Cineworld, is in the midst of ugly chapter proceedings, leaving the second-largest theater chain within the U.S. on unsure floor. That is the place the popcorn is available in.
AMC Completely Popcorn’s microwavable varieties are anticipated to retail for $4.98, plus tax, for a six-pack, whereas the ready-to-eat popcorn will likely be obtainable in a 4.2 – 5.2 oz bag, and can retail for $3.98, plus tax. So, how a lot income might that truly generate? If issues go nicely, it seems the reply is sort of a bit. And, if it goes actually nicely, sure, this might really be a method to chip away at that mountain of debt.
