Jon Peddie Research Releases 2023 Digital Content Creation Market Study

Jon Peddie Analysis has launched its 2023 Digital Content material (DCC) Market examine. The examine discovered that demand for digital content material continues to be excessive in 2023, with a selected starvation for native content material in rising markets. As well as, the digital content material creation instruments market continues to develop resulting from an unprecedented demand for inventive content material in numerous fields.

The digital content material creation (DCC) software program instruments market was price $15.4 billion in income in 2022, a rise of 68% from 2018.

In response to the corporate, the emergence of subscription-based enterprise fashions has shifted the demand for high-quality content material, and cloud-based workflows have remodeled alternatives for inventive professionals. Curiosity in AR/VR and the metaverse continues to develop, creating a requirement for high-quality 3D content material, which has expanded to permit the use and mixture of reality-based content material created from scans, premade fashions, and AI-generated content material.

As well as, the idea of the skilled class has broadened resulting from new marketplaces for inventory content material, and there may be concern about machine-made content material eliminating trade jobs.

The range and myriad of digital content material creation parts make it difficult to research as a complete. The next desk represents the share of digital content material creation market share of the 5 major segments.


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Every ingredient has a unique greenback quantity, progress charge, suppliers, and prospects, with some sectors dominated by giant firms and others by small ones. Nonetheless, the examine notes, the insatiable demand for brand new content material on all platforms drives double-digit progress charges and offers alternatives for artists, designers, programmers, and others worldwide.

The DCC Market examine comprises:

  • Present and projected progress calls for forecasted from 2018–2026
  • A historic have a look at the market, together with present tendencies and drivers
  • A have a look at the businesses and suppliers within the DCC trade
  • A dialogue of the methods the trade is incorporating automation, AI, the cloud, and processing energy.

As well as, the entry of sport engines, AI/ML, metaverse, and real-time ray tracing have raised the TAM and expanded the variety of suppliers to over 200, providing over 600 merchandise whole. There are over 36 million customers of paid-for DCC software program instruments.

JPR’s DCC Market examine sells for $8,000 in digital (PDF) format and $8,500 in printed format (together with transport) and features a 42-page slide presentation. The authors acknowledge that the market examine could solely cowl some particular information, in order that they consulting time to reply every shopper’s distinctive questions. Contact Robert Dow at JPR ( for particulars about this market examine.

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Whitney is a contract author specializing in VFX-driven fantasy movie & TV in addition to preschool animation.